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JetBlue's TrueBlue Arcade was a pop-up event in Manhattan, NY. It was a JetBlue-themed arcade, filled with tons of classic arcade games and custom-built arcade cabinets. moaw! designed the pixel art assets for four of JetBlue's custom games inspired by retro arcade games.

As the lead pixel art designer, moaw provided design documentation to relay to the other production teams on the project, designed custom characters, and created tilesets and animated sprites. Many of these designs were created with accessibility in mind, several mockups were created to be readable for folks affected by colour-blindness.

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